OnMedia NYC 2010

Where Sillicon Valley Meets Madison Avenue

Jan 31st - Feb 2nd, 2010
Mandarin Oriental Hotel, New York City

Co-Presented by KPMG and Morgan Stanley

About OnMedia 2010

OnMedia is where Madison Avenue meets Silicon Valley. This two-and-a-half-day executive event features high-level debates on how the Internet is disrupting the world of marketing, branding, advertising, and public relations. OnMedia also showcases the top entrepreneurial CEOs who are revolutionizing the way media is being created, distributed, consumed, and analyzed.

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Over 100 speakers, Including

David Kirkpatrick
Author of The Facebook Effect, founder of Techonomy and columnist at Daily Beast,

Jessica Schell
SVP, NBC Universal

Mark Cuban
Chairman (HDNet) & Owner (Dallas Mavericks), HDNet & Dallas Mavericks

Quincy Smith
CEO, CBS Interactive

Lexi Reese
Director of Network Content, Google

Trends and Topics

Is the Internet Optimizing Mad
Report Card: Ad Networks 3.0
Where's the Upside in Online A
Who's Making Money in Mobile?
Beyond Facebook and Twitter: T
OnDemand Video; Who Profits?
What's the New Agency Paradigm
Trends in Online Behavior Patt

The Program

Last updated on 03/24/2010 at 16:20pm

Print View of Entire Program

Feb 02,2010
Feb 03,2010

06:00 am
helloxjdwertyuiop
Test AO story
11:46 am
CEO Showcase Session -- Next Generation Search
Chris Boone, CEO, Visuvi

John Federman, CEO, Searchandise Commerce

Al McGowan, CEO, Redlasso
12:45 pm
Keynote: Digital Branding Success Story
Ryan Steelberg, CEO, Brand Affinity Technologies

Walt Frazier, Basketball Hall of Fame Inductee & Commentator, MSG
01:00 pm
Fireside Chat
Tim Cadogan, CEO, OpenX

Jon Miller, Chief Digital Officer, News Corporation
01:01 pm
CEO Showcase Session -- Community and Publishing Platforms and Tools
Christine Marie, CEO, Gingerbread Media

Bettina Bennett, CEO, WhichBox Media

Steven Rosenbaum, CEO, Magnify.net
01:25 pm
Introducing the Madison Avenue IT List
01:45 pm
Metrics = Money?
How should traffic & engagement be measured? How can measurement optimize ads & brand campaigns?
Jai Haissman, CEO, Affective Interfaces

Konrad Feldman, CEO, Quantcast

Steve Goldman, CEO, Ace Metrix
01:46 pm
Can Cause Marketing Bridge the Gap Between Eyeballs & Ad Spend?
The new sweet spot for brands is intersection of social good & corporate profit. How can tech firms connect brands to fans by helping them do good online? Can cause marketing engage social-Web users? Can it bridge the eyeball/ad-spend gap, helping brands to spend smarter $$ online?
Jon Carson, CEO, BiddingForGood.com

Carol Cone, Chairman & Founder, Cone

Joe Marchese, President & Founder, SocialVibe
02:30 pm
Are Virtual Goods and Gaming the Holy Grail of Brand Integration?
Bubble Vs. Reality: Is the Virtual Economy Set to Keep Booming? How can Brands and Advertisers Profit?
Nir Eyal, CEO, AdNectar

Kevin Xu, COO, ICG

Mitch Davis, CEO, Live Gamer

06:00 am
Online Video --Who Profits?
With greater online aggregation and evolving ad technology, what are the 2010 monetization strategies of content owners and brands? Where do private companies fit?
Bill Rusitzky, Head Strategic Alliances Group, Adobe

Bryan Perez, SVP & GM of Digital, NBA

Jason Glickman, CEO, Tremor Media
06:45 am
Secrets of Successful Branded Content
How are agencies, brands & producers walking the line between ad & entertainment and successfully engaging consumers?
Michael Siegenthaler, Director, MSN Branded Entertainment & Experiences Team, Microsoft

Jordan Levin, CEO, Generate

Lisa Stone, CEO, BlogHer
06:46 am
VC & Angel Financing Workshop
What are active funders looking for in 2010? How is the playing field different from 2009--or is it? How can entrepreneurs position themselves best?
Sergio Monsalve, Principal, Norwest Venture Partners

Richard de Silva, General Partner, Highland Capital Partners

Gerry Campbell, CEO, Collecta
07:45 am
Keynote: How to Win in New Media
Strategies to Thrive in the Shakeout
Mike Kwatinetz, General Partner, Azure Capital
08:00 am
Capturing Major Markets: VC Success Strategies in Digital Media
Mike Kwatinetz, General Partner, Azure Capital

Rick Heitzmann, Managing Director, FirstMark Capital/NYC Entrepreneurial Fund

Satya Patel, Partner, Battery Ventures
08:01 am
Drinking from the Ad-Tech Firehose
How to market, adopt and manage innovative advertising tech coming out of venture-backed companies. Also: how to avoid epic fails and lessons learned
Greg Stuart, CEO, Mobile Marketing Association

Calvin Lui, CEO, Tumri

Shiv Singh, President, Razorfish
08:45 am
The Private-Company Marketplace: 2010 Outlook
Adam Oliveri, MD, Private Company Market, SecondMarket
08:46 am
The New Madison-Avenue Campaign
Agencies & Brands Offer an Insider Look at Successful Partnerships
Ian Schafer, CEO, Deep Focus
08:50 am
Pricing Private Companies: What's the 2010 Strategy?
How do leading corporate acquirers and investors evaluate digital-media buys & deals? Which metrics are most valuable in an industry where everyone can boast "scalability"? What changes as companies mature from investment to acquisition stage?
Rachel Lam, SVP, Time Warner Ventures

Joe Josephson, Partner, Union Square Advisors

John Gardner, Partner, Nokia Growth Partners
10:45 am
What the Online Buy is Really Worth--and How we Buy It
Michael Katz, President & Founder, InterCLICK

Carl Fremont, EVP & Global Media Director, Digitas

Michael Barrett, CEO, AdMeld
11:45 am
Mobile Ads & Apps --What's Best for Content Owners and Brands?
Technologists & content owners gather in one discussion to talk about what's working and how they partner to tap into mobile-scale revenue
June Bower, VP Marketing, Cisco

Jeff Litvack, GM, Mobile & Emerging Products, Associated Press

Michael Moroney, SVP Digital, TBA Global
11:46 am
The Future of Targeting Technologies & Monetization
How Can Tech Firms & Agencies Successfully Navigate Privacy?
Jon Hsu, 24/7 RealMedia & Head B3, WPP

Omar Tawakol, CEO, BlueKai

Chad Little, CEO, FetchBack

Event Information and Logistics

Mandarin Oriental Hotel
80 Columbus Circle at 60th Street
New York, New York 10023
212.805.8800
http://www.mandarinoriental.com/newyork/

Please reference AlwaysOn for the group rate.

For more information: contact us