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Apple is doing for handset makers what upstarts like mig33 and Thumbplay are doing for mobile software companies -- tilting the balance of power in the wireless applications market away from the big carriers.
The maker of the iPhone today gave the scales a good nudge with two announcements. First, that it had signed up more carriers to distribute the world's hottest handset in 10 more countries. Second, that in one of those, namely Italy, it would let two separate carriers battle it out for iPhone sales.
Perhaps no other handset maker other than one led by Steve Jobs could have pulled off a roll out of a device into a new market without having to agree to exclusive distribution, but the Italian market is a robust one, so that made it easier.




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