Benchmark Capital's Bill Gurley uses his scorecard to determine that Facebook is a shoe-in for the 10X+ revenue club and well worth its $70-$100 billion valuation.

Attached are my thoughts on the Facebook S-1 along with some quick stabs at valuation. Brief disclosure, Benchmark Capital has a minority position in Facebook as a result of the acquisition of FriendFeed, a company that was incubated in our offices.
I thought it would be useful to look at Facebook using the scorecard from our May 24 blog post, “All Revenue is Not Created Equal, the Keys to the 10X Revenue Club.” For those that want to save time, the key point of this piece is that there is a broad disparity of Price/Revenue multiples for global Internet stocks, and that only a very small fraction of these companies achieve a multiple over 10X. We also created a list of 10 factors that public investors consider when trying to qualify if a company is deserved of such a prestigious and lofty valuation.
About the author: Bill Gurley

Bill Gurley has authored the Above the Crowd newsletter which focuses on the evolution and economics of high technology businesses. He is also a general partner at Benchmark Capital, which focuses on technology-driven companies.