The sixth annual OnHollywood 100 competition has begun! Disruptive technology is forcing big changes in Hollywood: new contracts, new genres, new stars. As the behemoth industry steps into the digital era, entertainment execs will be paying even closer attention to the global Silicon Valley—especially the startups that are writing the rules and creating the tools for the digital entertainment age.

To help identify these startups, we'd like your help. We're looking for the top emerging private companies that are creating new business opportunities in digital entertainment.

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech and media startup CEOs. The topic was "the future of television and the digital living room." With all of the knowledge in the room the person who stole the night wasn't even on a panel. I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it's heading. He was riveting.

Yowie is a live video tool that helps users create new entertainment experiences by blending video chats, performances, and pre-recorded content with the unique interaction of the Yowie audience. The company's goal is to provide a way for people to connect with their friends and favorite people in a brand new way. In addition to providing the tools to create Yowie shows, the site makes it easy to start group video chats with friends or celebrities. Currently in beta, the site is currently posting new shows as well as showcasing recent highlights.

MyCypher is a dynamic mobile social platform that lets artists worldwide create new music in real-time by turning every mobile phone into a microphone. Using VoIP mobile technology and a custom platform, MyCypher.com provides artists with a "virtual cipher" where they can showcase their songs in near real-time from anywhere in the world. MyCypher's Global Open Mic (think "audio Twitter" for music) can be accessed via any online computer, standard cell phone, or smartphone (iPhone and Android).

Dyyno lets businesses monetize video content by distributing it via live feeds, video on-demand, and linear TV, across three screens: computers, smart phones, and HDTVs. The Dyyno platform, built on breakthrough technology licensed from Stanford University, offers low-cost, high-quality, virally scalable video distribution. Founded in 2007 and based in Palo Alto, CA, Dyyno is backed by Artiman Ventures and Startup Capital Ventures and has a world-class technical team with video and networking expertise.

yap.TV for the iPad is a fan's best friend. yap.TV is a TV fan's ultimate companion to the TV-watching experience. The app lets users get with friends and show fans and communicate, while watching the TV shows they love. Additionally, yap.TV provides a comprehensive, picture-based TV program guide that's personalized by geographical area and by fan favorites. The app also includes a Twitter client, so fans can see what friends are saying about their favorite show and join in the conversation.

Founded by Mike Levy, founder and former CEO of SportsLine.com (CBS SportsLine), OPEN Sports has developed innovative fantasy sports products to be unveiled this NFL season on FOXSports.com and OPENSports.com. FOX Sports, a 20% shareholder, will promote the products actively on NFL broadcasts as well as online and through its regional sports channels. This cross platform strategy will reach 100% of our target market, which includes a rabid base of 30,000,000 fantasy players.

Greenscreen Animals was created to fill a void in the marketplace for ultra-high quality stock motion footage and still image animals: exotic and domestic. Our footage and images allow producers of creative content access to the fastest, easiest and most cost effective way to get images that would normally be not only difficult, but expensive to capture.

Greenscreen Animals is proud to offer an ever-growing wide range of the world's best, and most unique, stock animal footage.

“Maybe I should collect my books and get on back to school”—Rod Stewart

I am sitting here at USC listening to a great panel, surrounded by a packed house. This is the third day of AlwaysOn’s 2010 OnHollywood event, and there does not seem to be any decline in energy nor in the amount of people here. Typically by now, both would be significantly diminished!

AlwaysOn is excited to announce the 2010 OnHollywood 100 Top Private Companies list. Disruptive technology is forcing big changes in Hollywood: new contracts, new genres, new stars. As the behemoth industry steps into the digital era, entertainment execs will be paying even closer attention to the global Silicon Valley-especially the startups that are writing the rules and creating the tools for the digital entertainment age. This year's list comprises both domestic and international private companies pioneering change in digital entertainment.